Session 1: FinTech growth marketing with Google for customer acquisition and engagement
Date: 29 Mar 2022
Time: 2:00pm - 3:00pm
Format: Online through Google Meet
What to learn:
- Laying the web & app measurement foundation with Google Analytics/ Firebase
- Setting the right KPIs for your investment
- Driving customer acquisition and engagement with Google
- FinTech successful case studies
Speaker:
- Wilson Ng, Account Strategist Lead, Google Customer Solutions
- Nicole Chu, Key Account Manager, Google Customer Solutions
- Dora Cheung, Account Strategist, Google Customer Solutions
- Gabrielle Au, Account Strategist, Google Customer Solutions
- Angel Lam, Google Greater China App Developer Sales
Session 2: Modernising startups' workforce andtheir customer experience with Cloud
Date: 31 Mar 2022
Time: 2:30pm - 3:15pm
Format: Online through Google Meet
What to learn:
- Google Cloud & Google Workspace product highlight
- Why Google Cloud for startups?
- Top use cases
Speaker: Derek Chan, Co-founder, Master Concept, Google Cloud Expert
Session 3: Unlocking value with location intelligence
Date: 6 Apr 2022
Time: 2:30pm - 3:15pm
Format: Online through Google Meet
What to learn:
- History of Google Maps
- Introduction to Geospatial data
- Google Maps Platform 101
- Top use cases by industry
Speaker: Derek Chan, Co-founder, Master Concept, Google Cloud Expert
Session 4: Crypto Apps Strategies
Date: 19 Apr 2022
Time: 2:30pm - 3:30pm
Format: Online through Google Meet
What to learn:
- Growth of the crypto app vertical in 2021
- Top crypto players in the US market and competition landscape
- Canada Go to market strategy for Crypto apps (case sharing)
Speaker: Neel Sapre, International Growth Consultant, GoogleAppDev Sales